Whilst we’re all for taking your holiday home into your own hands, managing a rental property requires careful attention to detail, heaps of organisation, and sometimes to be quite honest, time and energy that not all of us have. Perhaps it’s time to down tools and step away from the ‘do it yourself’ operational model. As a holiday home owner, learning which tasks you could potentially outsource or automate could mean more time freed up in your busy schedule, and maybe even a little more money in the bank. So here it is - our top 5 tasks where DIY need not apply.
Copywriting - Put In A Good Word
The words you use to describe your holiday rental will either drum you up some business, or send potential guests running for the hills (or worse - to a rival rental). Patchy information and small typos here and there could really make the validity of your offer seem questionable; meanwhile catchy, creative, and error-free property descriptions will give your listing a competitive edge and clearly show travellers what to expect from your holiday home. So if your writing is more shaky than Shakespearean, perhaps consider hiring a freelance writer to put in a good word for you.
Contracting a freelance writer can make all the difference when it comes to memorable listing descriptions that guests will appreciate. They can also expertly craft and tailor social media posts, blogs, newsletters, and other creative guest communications. Simply go online to a freelance writing site, set a budget for your task and see if you have any takers. Provide as much information as you can in your brief and watch any writing-related anxiety melt away as you see results rolling in. The moral of the story? If it’s not your thing, hire someone to do it for you. It’s so worth it.
Social Media - Platform Performance
In this day and age, social media is king. Many holidaymakers turn to their trusty friend - the world wide web, to peruse online reviews and thoroughly inspect photos before even thinking about booking their stay. And we’re not just talking about appealing to Millennials here - a positive and active presence across multiple social media platforms will allow you to connect with all sorts of travellers, resolve issues and execute very targeted marketing campaigns.
So what’s the downside? Posting diverse and relevant content, engaging with your followers, as well as planning and uploading can easily be a full-time job. If you’re not especially tech-savvy, perhaps hire someone who is. Alternatively, you can use free tools like Facebook for Business, Hootsuite, or Tweetdeck to schedule your social media posts ahead of time. Save yourself the effort of logging on to post each time individually, and use a spare couple of hours on a rainy day to get it all done at once. Just make sure that you (or someone else!) is keeping on top of replying to comments and messages.
Photography - Pretty As A Picture
Photographs are arguably the most impactful element of your holiday home listing. Aside from the text you use, the images you choose to depict your property are the only thing potential guests have in their arsenal to determine whether they want to stay with you or not. In fact, prospective holidaymakers have already decided on average within 3-5 images of your rental, so basically they’d better be good.
Blurry pictures snapped on your old Nokia are not going to cut the mustard here; so if you don’t have the skills or means to do the job, outsource, outsource, outsource! Professional photographers understand lighting, angles, and staging in a way that many do not, and their expertise can make a world of difference in how your home is showcased visually.
Web Design - Of A Graphic Nature
Your own website or blog page as a rental property owner can be a great tool for hosting information about your holiday home. Naturally, holidaymakers make a lot of assumptions about your property and your level of professionalism based on your website. Spelling errors, glitches and a messy appearance will not build the most confidence in potential guests or serve as a deserving first impression.
If you aren’t the most knowledgeable when it comes to digital design, your best best may be to list your property with a site like EveryStay. Leaving the online hosting and marketing of your property to the experts removes the burden of any behind-the-scenes technical upkeep involved in having your own page. If you would like to promote your property separately to a listings site, there are plenty many easy-to-use platforms for web novices and blog beginners, but if you have multiple properties or a broader range of services, it may save you time and stress to hire a web designer to help you.
Admin & Legal Work - Handle With Care
Whilst many of you love connecting with your guests, creating amazing holiday experiences for them, and take pride in looking after your rental property, there are also some not-so-fun aspects of the job. Things like real estate law, accounting, and taxes (just to name a few tasks) are very serious and must be handled with great care. If you are a little inexperienced, it may be beneficial to hire someone to show you the ropes so you don’t miss anything. There are many useful holiday management software programs and online articles that can help you to start off with, but a professional always knows best.
If you would also like to rent out your property portfolio commission free and keep 100% of your rental charge, list your properties on EveryStay today: